Monika Virmani

Destination Marketer

Strategic Partnership

Destination Marketer

Strategic Partnership

Destination Marketer

Strategic Partnership

Monika Virmani

Marketing Manager at Singapore Tourism Board, leading trade engagements, cruise, roadshows, and trade shows in India to reposition Singapore beyond a family destination. With 6+ years in tourism, specializes in digital campaigns, channel development, and market strategy. Passionate about global tourism connections, cultural bridging, and sustainability. Holds a B.Tech in Electrical Engineering from Purdue University. Based in New Delhi with 500+ LinkedIn connections.

What I Do

Destination Marketer

A Destination Marketer promotes a location’s unique attractions to drive tourism, enhance its brand, and boost visitor engagement.

Strategic Partnership

A strategic partnership is a collaboration between two or more organizations to achieve mutually beneficial goals through shared resources, expertise, or market access.

Performance Marketing

Performance marketing is a data-driven approach where advertisers pay based on the measurable results, such as clicks, conversions, or sales, generated from their campaigns.

SEO

SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility and ranking on search engines like Google.

Resume

14 Years of Experience

Education

2020-2021

Purdue University

Postgraduate Certificate Online Program Digital Marketing

Digital Marketing Certificate Program provided demonstrative e-learning by creating & promoting a website via Live Interactive Learning. Mastered basic & advanced digital marketing skills via 10+ case studies.

2006-2010

Kurukshetra University

Bachelor of Technology - BTech Electrical Engineering Degree with Honors

Activities and Societies: • Member of organizing committee of ELECTRICAL RESONANCE SOCIETY | 2007-2009 • Lead Coordinator for ISTE (Indian Society for Technical Education) | 2007-2010 • Member of organising committee of inter college fest involving 18 colleges across 7 states | 2007-2009

Raunaq Public School

Schooling

Activities and Societies: • Won Television Program “Khel Khel Mein Badlo Duniya” organized by PCRA ,Govt of India | 2006 • Throw ball team lead for state level competition • House Captain 2005-2006

Experience

Feb 2023 - Current

Singapore Tourism Board

Manager

Pan-India lead for trade engagements, Cruise, Roadshows and Tradeshows

Lead leisure portfolio for North India, focusing on repositioning Singapore beyond a family destination and driving travel trade engagements pan-India.
Spearheaded key initiatives, including Tier-2 multi-city roadshows (Jaipur, Pune, Coimbatore) in 2023 and the 2024 multi-city roadshow.
Project lead for major trade events like SATTE 2024, MICE, and CDF lead generation for North India.
Executed joint partnership campaigns with airlines, stakeholders, and online travel players; led the 2024 summer campaign with 10 Indian travel agents and 6 Singapore stakeholders.

Oct 2020 - Feb 2023

Sartha Global Marketing LLP

Manager - Social and Digital Marketing

Managed a diverse client portfolio, including Visit California, Brand USA, Virginia Tourism Corporation, and other key tourism boards.
Led pan-India channel development, market leads, and travel trade engagements, driving tourism promotion.
Executed digital campaigns, managed India-specific websites and social media for Visit California, Brandywine Valley, and Simon Shopping Destination.
Spearheaded B2B learning modules, celebrity-led social media campaigns, and the first Visit California sales mission to India.

Jan 2019 - Jan 2023

Visit California

Manager - Digital and Content

Oversaw India-specific website and social media channels for Visit California, ensuring culturally relevant and engaging content delivery
Designed and executed paid social media campaigns for two celebrity projects for Visit California

Feb 2022 - Dec 2022

Mileage Communications

Digital Marketing Manager

Mar 2020 - Dec 2022

Brand USA

Manager

Jun 2016 - Oct 2018

DIYguru

Digital Marketing Lead

Developed and executed Google Ads PPC campaigns for Dabur and other clients, optimizing performance.
Managed CPV and CPC campaigns with top affiliate partners for DIYguru.
Created contextual targeting-based ad campaigns and handled crisis management on Facebook and Twitter for Dabur.
Analyzed data trends to enhance Google Ads performance and executed automated email marketing campaigns.

Mar 2020 - Dec 2022

Brand USA

Manager

Jan 2015 - Jun 2016

InternetGenX | The Next Generation Internet

SEO Expert - Digital Marketing

Jan 2015 - Jun 2016

InternetGenX | The Next Generation Internet

SEO Expert - Digital Marketing

Identified trendsetter ideas by carrying out research.
On-Page SEO Optimization -Keyword analysis, Competitor analysis, Optimizing website structure and architecture, URL Pattern suggestions, Content analysis and optimization.
Off-Page SEO Optimization - Article submission, Directory submissions, Social bookmarking, Website ranking analysis & reports, Website traffic analysis & reports.
Complete analysis of website traffic and keyword performance using Google analytics and Google webmasters.

Oct 2014 - Nov 2015

Robin Hood Army

SEO Expert - Digital Marketing

Apr 2011 - Dec 2014

PSL Limited

Marketing Executive

Managing business support, administrative works.
Preparation of proposals for Pipe supply and Pipe coating tenders for various Pipeline Projects.
Evaluation of price bids for project work including tendering and price negotiation.
Tracking and Project Monitoring of gas transmission companies like IOCL, HPCL, GAIL.