10 years turning data and campaigns into growth. Now building the product instincts to match.
I've spent a decade at the intersection of marketing, technology, and travel — launching omnichannel campaigns, building partnerships across 23 countries, and driving measurable business outcomes. I'm now at ESADE pursuing my MBA and transitioning into product management, where I can bring commercial depth to building products people actually want.
I translate business problems into user-centered solutions — defining opportunities, scoping features, and measuring what matters. Every initiative starts with "why."
From Google Analytics to Power BI, I'm comfortable turning messy numbers into clear recommendations that move teams forward. I've optimized €540K in campaign spend using this lens.
A decade working with consumers, travel agencies, and B2B partners across India, the UAE, and Southeast Asia shaped how I think about product-market fit.
These aren't just marketing campaigns. They're product stories — problems defined, strategies built, results measured.
A 60-asset digital campaign celebrating 60 years of India–Singapore diplomatic relations — built from zero, delivered across two markets.
Singapore Tourism Board needed to mark the 60th anniversary of India-Singapore relations with a campaign that felt authentic, culturally resonant, and digitally native — not a generic awareness push.
Designed and launched Brand USA's e-learning platform for the Indian travel trade — from strategy through adoption.
Brand USA needed a scalable way to educate Indian travel agents about US destinations, but had no existing digital education infrastructure in the market.
Led a €480K omnichannel campaign for SFTA — rethinking the consumer journey after 18 months of zero travel.
Post-COVID, traveler confidence was fractured. San Francisco needed a campaign that didn't just drive awareness but actively converted hesitant Indian travelers into bookers.
Took full ownership of South Asia's largest travel trade show — from tender launch through on-ground execution for 45,000+ agents.
Orchestrate STB's largest India trade event, with multiple stakeholder groups (airlines, travel agencies, government bodies) and a tight budget and timeline.
I started my career as an electrical engineer, which taught me to think in systems, debug problems methodically, and care about how things actually work under the hood. I didn't stay in engineering, but I've never stopped thinking like one.
Over the next ten years, I built a career at the intersection of marketing, technology, and travel. I launched campaigns that reached 126 million people. I built an e-learning platform adopted by 50,000+ users. I managed a €0.9MM trade show. I worked across India, the UAE, Singapore, and the US — learning how different markets think about travel, trust, and technology. At Singapore Tourism Board, I helped drive €170MM in tourism receipts in a single year.
Now I'm at ESADE Business School in Barcelona, one of the top 10 MBA programmes in the world (#7 globally, FT 2026), channeling everything I've learned into a transition into product management. I want to build products that make travel smarter, more personal, and more accessible — and bring a decade of real commercial context to the PM role.
A toolkit built across a decade of execution — now being sharpened with product management frameworks and an MBA-level strategic lens.
I think in user journeys, prioritization frameworks, and feedback loops. I approach problems by defining the "why" before the "what."
I've used data to make decisions, not just report on them — from optimizing €540K in campaign spend to tracking platform adoption at scale.
From pitching Visit California's 5-year digital strategy to C-suite in Sacramento, to building STB's cruise sector roadmap — I turn strategy into a story.
I'm actively exploring full-time Product Manager opportunities for early 2027. I'm open to roles in travel tech, SaaS, and consumer platforms — and always up for a conversation about the industry.